Website Development

We believe that an effective web site has two objectives. It must provide users with a complete experience that fulfills their online needs. At the same time, it should efficiently funnel users toward sales, fulfilling your online marketing objectives. We achieve this by creating an optimal balance of offer messaging, valuable content and satisfying user experience.

The success of the sites we develop starts with a careful planning process that documents the creative direction, information architecture, application specifications and hosting requirements. Often this process includes interviews with stakeholders who rely on the site for customer service, lead generation, sales and information delivery. We review the competitive online marketplace to determine how to make my clients stand out with successful offers, unique incentives and valuable information. Finally, we model the different paths, from site entrance to conversion, and map user experiences back to the home or entry pages, as well as to referring sources that may be driving visits. Our web development works hand in hand with our creative idea make sure that your final product is an online marketing tool that looks great, is on message, on brand and is geared toward delivering a high ROI.